Does brand trust matter to brand equity?
Year of publication: |
2005
|
---|---|
Authors: | Delgado‐Ballester, Elena ; Luis Munuera‐Alemán, José |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 14.2005, 3, p. 187-196
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand equity | Brand management | Trust | Consumer behaviour |
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