The role of culture and purchasing power parity in shaping mall-shoppers' profiles
Year of publication: |
2020
|
---|---|
Authors: | Gilboa, Shaked ; Mitchell, Vincent-Wayne |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-13
|
Subject: | Cross-cultural | Hofstede's cultural dimensions | Mall shoppers | Purchasing power parity | Kaufkraftparität | Kultur | Culture | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity |
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