Does culture matter to Chinese consumers? : empirical evidence
Greg Elliott; Charles Chin Chiu Tam
| Year of publication: |
2014
|
|---|---|
| Authors: | Elliott, Greg ; Tam, Charles Chin Chiu |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 22.2014, 4, p. 314-324
|
| Subject: | Chinese consumers | Product evaluation | Country of origin | Cross-cultural | Cross-regional | Hofstede | China | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Herkunftsbezeichnung | Designation of origin | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010472731