Does manufacturer advertising crowd-in or crowd-out retailer advertising? : an application of an endogenous prize contest with asymmetric players
Robert Ridlon
| Year of publication: |
October 2016
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|---|---|
| Authors: | Ridlon, Robert |
| Published in: |
Southern economic journal. - Hoboken, NJ : Wiley Subscription Services, Inc., ISSN 0038-4038, ZDB-ID 219272-X. - Vol. 83.2016, 2, p. 364-379
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| Subject: | Werbung | Advertising | Spieltheorie | Game theory | Wettbewerb | Competition | Einzelhandel | Retail trade | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/soej.12160 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011625546