Does Manufacturer Advertising Crowd-In or Crowd-Out Retailer Advertising? An Application of an Endogenous Prize Contest with Asymmetric Players
Year of publication: |
2014
|
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Authors: | Ridlon, Robert W. |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Werbung | Advertising | Spieltheorie | Game theory | Auktionstheorie | Auction theory | Wettbewerb | Competition | Einzelhandel | Retail trade | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (28 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 12, 2014 erstellt |
Other identifiers: | 10.2139/ssrn.1688216 [DOI] |
Classification: | C72 - Noncooperative Games ; D42 - Monopoly |
Source: | ECONIS - Online Catalogue of the ZBW |
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