Does psychological contract violation moderate the impact of severity and recovery satisfaction on boycott? : an analysis of halal violation
Year of publication: |
April 2018
|
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Authors: | Nor Asiah Omar ; Muhamad Azrin Nazri ; Mohd-Ramly, Suhaily ; Zuraidah Zainol |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 24.2018, 3, p. 311-327
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Subject: | Boycott | Halal | psychological contract violation | recovery satisfaction |
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