Does size matter? : Disentangling consumers' bundling preferences
Manoj K. Agarwal ...
| Year of publication: |
Nov. 2000 ; [Elektronische Ressource]
|
|---|---|
| Other Persons: | Agarwal, Manoj Kumar (contributor) ; Frambach, Rudolf T. (contributor) ; Stremersch, Stefan (contributor) |
| Institutions: | Vrije Universiteit Amsterdam / Faculteit der Economische Wetenschappen en Econometrie (contributor) |
| Publisher: |
Amsterdam : Vrije Univ., Faculteit der Economische Wetenschappen en Econometrie |
| Subject: | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Extent: | Online-Ressource, 37 p., text |
|---|---|
| Series: | Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde. - Amsterdam, ZDB-ID 2259183-7. - Vol. 2000,33 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001572531