Does Social Media Really Help?: From Customer Involvement to New Product Success
Year of publication: |
2016
|
---|---|
Authors: | Liu, Rebecca ; Kop, Aysegul Eda |
Published in: |
International Journal of Online Marketing (IJOM). - IGI Global, ISSN 2156-1745, ZDB-ID 2698406-4. - Vol. 6.2016, 3 (01.07.), p. 15-33
|
Publisher: |
IGI Global |
Subject: | Customer Involvement | Incremental and Radical NPD | New Product Development (NPD) | Opportunities and Challenges | Social Media |
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