The usage of social media in new product development process : the benefits and the challenges
Year of publication: |
2015
|
---|---|
Authors: | Liu, Rebecca ; Kop, Aysegul Eda |
Published in: |
Handbook of research on integrating social media into strategic marketing. - Hershey, PA : Business Science Reference, An imprint of IGI Global, ISBN 978-1-4666-8353-2. - 2015, p. 120-139
|
Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Social Web | Social web | Online-Marketing | Internet marketing |
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