Don't be like Starbucks and lose sight of customers' brand ideals - In difficult times, the 'Rule of Six', is a measure of whether your brand will get customers' benefit of the doubt.
Year of publication: |
2008
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Authors: | Passikoff, Robert |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2008, p. 26-28
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