Like it but do not comment : manipulating the engagement of sports fans in social media
Year of publication: |
2018
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Authors: | Agrawal, Anand ; Gupta, Anil ; Yousaf, Anish |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 18.2018, 4, p. 340-356
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Subject: | social media | customer engagement | Facebook | interaction process analysis | IPA | sports marketing | tags | socio-emotional | sports fans | sports marketers | sports teams | message orientation | sport management | sport marketing | likes | comments | Profisport | Professional sports | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Sportmarketing | Sports marketing |
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