Drawing inferences about others based on corporate social responsibility associations

This research examines the process by which people draw inferences about others based on their connection to certain companies. Specifically, we are interested in understanding when observers use corporate social responsibility (e.g., environmental responsibility) information in drawing inferences about a target consumer’s dispositions (e.g., whether the target person cares about the environment). For example, if a consumer purchased products from a company, which recently teamed up with an environmental organization, will others conclude that s/he cares about the environment sincerely?