Drivers of cross‐sectoral cross‐buying behaviour among business customers
Year of publication: |
2012
|
---|---|
Authors: | Mäenpää, Irinja |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 30.2012, 3, p. 193-217
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Cross‐buying | One‐stop shopping | Financial services | SMEs | Small to medium‐sized enterprises | Finland | Financial institutions | Selling methods |
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