The Value of Quality
Year of publication: |
2007
|
---|---|
Authors: | Tellis, Gerard J. ; Johnson, Joseph |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 26.2007, 6, p. 758-773
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | stock returns | quality | published reviews | new products |
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