Driving Demand : Transforming B2B Marketing to Meet the Needs of the Modern Buyer

by Carlos Hidalgo

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book

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Year of publication:	2015
Authors:	Hidalgo, Carlos
Publisher:	New York : Palgrave Macmillan
Subject:	Innovation \| Organisatorischer Wandel \| Organizational change \| B-to-B-Marketing \| Business-to-business marketing \| Business-to-Business-Marketing

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Extent:	1 Online-Ressource (XVI, 204 p, online resource)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-137-52680-9 ; 978-1-349-55906-0
Other identifiers:	10.1057/9781137526809 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013263171