Driving trucks and driving sales? : the impact of delivery personnel on customer purchase behavior
Year of publication: |
2011
|
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Authors: | Bode, Christoph ; Lindemann, Eckhard ; Wagner, Stephan M. |
Published in: |
Journal of business logistics : JBL. - Hoboken, NJ : Wiley-Blackwell, ISSN 0735-3766, ZDB-ID 613479-8. - Vol. 32.2011, 1, p. 99-114
|
Subject: | Logistikdienstleister | Logistics provider | Dienstleistungsqualität | Service quality | Kundenservice | Customer service | Lieferantenmanagement | Supplier relationship management |
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