Du management au marketing des services : redonner du sens aux métiers de service
Benoît Meyronin ; Charles Ditandy
| Year of publication: |
2007
|
|---|---|
| Authors: | Meyronin, Benoît ; Ditandy, Charles |
| Publisher: |
Paris : Dunod |
| Subject: | Dienstleistung | Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 224 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 978-2-10-050678-1 |
| Classification: | Marketing ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004897715