Dynamic brand evolution mechanism of professional sports teams : empirical analysis using comprehensive Major League Baseball data
Yan Feng, Yeujun Yoon
| Year of publication: |
2020
|
|---|---|
| Authors: | Feng, Yan ; Yoon, Yeujun |
| Published in: |
The journal of asset management. - Basingstoke : Palgrave Macmillan, ISSN 1470-8272, ZDB-ID 2209717-X. - Vol. 27.2020, 3, p. 237-265
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| Subject: | Brand management | Brand construction | Brand equity | Dynamic brand evolution process | Team brand | Professional sports | Markenführung | Profisport | Markenimage | Brand image | Sportmarketing | Sports marketing | Markenartikel | Brand | Sportorganisation | Sport organization | Ballsport | Ball game | Arbeitsgruppe | Team | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-019-00156-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012298787