Dynamic capabilities : implications for marketing strategy formulation and implementation
Year of publication: |
2013
|
---|---|
Authors: | Atkinson, David |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 5.2012/13, 3, p. 252-267
|
Subject: | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management | Theorie | Theory | Dynamische Kompetenzen | Dynamic capabilities |
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