Dynamic market definition: an international marketing perspective
Year of publication: |
2003
|
---|---|
Authors: | Forlani, David ; Parthasarathy, Madhavan |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 20.2003, 2, p. 142-160
|
Publisher: |
MCB UP Ltd |
Subject: | Market entry | Diffusion theory | Global marketing |
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