Dynamik im Marketing : Umfeld, Strategie, Struktur, Kultur
Hermann Sabel ; Christoph Weiser
| Year of publication: |
1995
|
|---|---|
| Authors: | Sabel, Hermann ; Weiser, Christoph |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 391 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-409-13667-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004565688