E-insurance : developing customer-friendly electronic insurance services from the novel project perspective
Year of publication: |
2009
|
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Authors: | Ahonen, Aki ; Salonen, Jarno ; Järvinen, Raija ; Kivistö-Rahnasto, Jouni |
Published in: |
Cases on managing e-services. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-064-6. - 2009, p. 107-125
|
Subject: | Versicherung | Insurance | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Forschung | Research | Finnland | Finland | 2003-2007 |
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