E‐marketing in perspective: a three country comparison of business use of the Internet
Year of publication: |
2002
|
---|---|
Authors: | Adam, Stewart ; Mulye, Rajendra ; Deans, Kenneth R. ; Palihawadana, Dayananda |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 20.2002, 4, p. 243-251
|
Publisher: |
MCB UP Ltd |
Subject: | Internet | Marketing | Marketing strategy |
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