E-marketing
Judy Strauss ; Adel El-Ansary ; Raymond Frost
| Year of publication: |
2006 ; 4. ed., internat. ed.
|
|---|---|
| Authors: | Strauss, Judy ; Ansary, Adel I. ; Frost, Raymond |
| Publisher: |
Upper Saddle River, N.J : Pearson, Prentice Hall |
| Subject: | Telemarketing | Internet |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 456 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes biographical references and index |
| ISBN: | 0-13-196902-1 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004218994