E-strategy and soft landings for franchising in emerging markets
Year of publication: |
2014
|
---|---|
Authors: | Chen, Ye-sho ; Watson, Ed ; Azevedo, Renato F. L. |
Published in: |
Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions. - Hershey : Business Science Reference, ISBN 978-1-4666-4510-3. - 2014, p. 148-159
|
Subject: | Franchising | Globalisierung | Globalization | Unternehmenswachstum | Firm growth | Wettbewerbsstrategie | Competitive strategy | Electronic Commerce | E-commerce | Schwellenländer | Emerging economies |
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