Economically poor buyer : a systematic review of consumer behaviour research confronting to FMCGs
Year of publication: |
2022
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Authors: | Kumar, Arvind |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 27.2022, 4, p. 480-507
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Subject: | consumer behaviour | fast moving consumer goods | FMCGs | the economically poor | Konsumentenverhalten | Consumer behaviour | Armut | Poverty |
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