Editorial: 2012 Academy of Marketing conference special issue : Marketing: Catching the technology wave
Paul Harrigan
| Alternative title: | 2012 Academy of Marketing conference special issue : Marketing: Catching the technology wave |
|---|---|
| Year of publication: |
2013
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| Authors: | Harrigan, Paul |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 5/6, p. 519-521
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| Subject: | Marketing | Welt | World | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009775592