Editorial: Marketing the pinball way : understanding how social media change the generation of value for consumers and companies
Alternative title: | Marketing the pinball way : understanding how social media change the generation of value for consumers and companies |
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Year of publication: |
2013
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Authors: | Hennig-Thurau, Thorsten ; Hofacker, Charles F. ; Bloching, Björn |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013, 4, p. 237-241
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Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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