Editorial: Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Victoria Wells and Drew Martin
| Alternative title: | Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology |
|---|---|
| Year of publication: |
August 2017
|
| Authors: | Wells, Victoria ; Martin, Drew |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 11/12, p. 873-877
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Kognition | Cognition | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2017.1337668 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011753459