Editorial: the relevance of a better understanding of the online consumer behaviour
Alternative title: | The relevance of a better understanding of the online consumer behaviour |
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Year of publication: |
2016
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Authors: | Dominici, Gandolfo |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 7.2016, 1, p. 1-2
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Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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