Effect of appeal of social products on product choice : evidence from Japan
Year of publication: |
2021
|
---|---|
Authors: | Ota, Masaya ; Iijima, Takao ; Sakata, Yusuke |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 3, p. 338-349
|
Subject: | choice experiment | fair trade | negative appeal | positive appeal | social products | Japan | Konsumentenverhalten | Consumer behaviour |
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