Fair trade information eliminates the positive brand effect: product choice behavior in Japan
Year of publication: |
2019
|
---|---|
Authors: | Ota, Masaya ; Sakata, Yusuke ; Iijima, Takao |
Published in: |
Asian Journal of Sustainability and Social Responsibility (AJSSR). - Cham : Springer, ISSN 2365-6417. - Vol. 4.2019, 6, p. 1-14
|
Publisher: |
Cham : Springer |
Subject: | Ethical marketing | Ethical consumers | Choice experiment | Brand trust | Cause-related marketing |
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