Effect of channel congruence on a retailer's image
Year of publication: |
2013
|
---|---|
Authors: | Bezes, Christophe |
Other Persons: | Brusset, Xavier (ed.) |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 41.2013, 4, p. 254-273
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Multichannel customer management | Channel congruence | Website image | Store image | Retailer image | Retailers | France |
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