Effect of cross-functional integration between operations and marketing on negative critical incidents
Year of publication: |
October 2017
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Authors: | Bardhan, Amit Kumar ; Pattnaik, Samrat |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 28.2017, 12, p. 1357-1377
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Subject: | critical incidents | consumer satisfaction | innovation | operations-marketing interface | cross-financial integration |
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