Effect of Service Quality, Product Quality, and Purchase Decisions on Go-Food Customer Loyalty

This study aims to determine the effect of service quality, product quality, and purchase decisions on go-food customer loyalty. This research was conducted using questionnaire data collection techniques via google formular. While the population in this study amounted to 100 respondents who were obtained from random sampling, consisting of students and private employees. Data were processed using IBM SPSS Statistics 23.00 tools using instrument tests and classical assumption tests. The results of this study indicate that there is a significant influence between service quality, product quality and purchasing decisions on go-food customer loyalty