The effect of strategic alliance resource accumulation and process characteristics on new product success : exploration of international high-tech strategic alliances in China
Year of publication: |
2012
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Authors: | Ma, Chaoqun ; Yang, Zhi ; Yao, Zheng ; Fisher, Greg ; Fang, Eric |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 3, p. 469-480
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Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Strategische Allianz | Strategic alliance | Ressourcenorientierter Ansatz | Resource-based view | Markteintritt | Market entry | Hochtechnologie | High technology | China |
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