Effective forms of market orientation across the business cycle : a longitudinal analysis of business-to-business firms
Year of publication: |
2016
|
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Authors: | Frösén, Johanna ; Jaakkola, Matti ; Churakova, Iya ; Tikkanen, Henrikki |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 52.2016, p. 91-99
|
Subject: | Market orientation | Firm performance | Business cycle | Industry sector | Configuration | Unternehmenserfolg | Konjunktur | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing |
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