Effective management for marketing 1998 - 99
Angela Hatton and Mike Worsam
| Year of publication: |
1998
|
|---|---|
| Authors: | Hatton, Angela ; Worsam, Mike |
| Publisher: |
Oxford : Butterworth-Heinemann |
| Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 309 S ill., graph. Darst 30cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | On t.p.: Published on behalf of the Chartered Institute of Marketing. - Includes index |
| ISBN: | 0-7506-4032-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000654173