Effectiveness of integrated marketing communications
Year of publication: |
2010
|
---|---|
Authors: | Baidya, Mehir ; Maity, Bipasha |
Published in: |
Journal of Indian Business Research. - Emerald Group Publishing Limited, ISSN 1755-4209, ZDB-ID 2498367-6. - Vol. 2.2010, 1, p. 23-31
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Integrated marketing communications | Budgets | India |
-
Banerjee, Neelotpaul, (2015)
-
Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu, (2014)
-
Susan, Marcellia, (2023)
- More ...
-
Measuring dynamic effects of advertising : a case study in India
Baidya, Mehir, (2012)
-
Relationship between Marketing Efforts and Sales of Consumer Brands: An Empirical Study in India
Baidya, Mehir, (2011)
-
Baidya, Mehir, (2014)
- More ...