Effectiveness of Paid Search Advertising : Experimental Evidence
Year of publication: |
2016
|
---|---|
Authors: | Dai, Daisy ; Luca, Michael |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Experiment | Suchmaschine | Search engine | Werbung | Advertising | Informationskosten | Information costs |
Extent: | 1 Online-Ressource (19 p) |
---|---|
Series: | Harvard Business School NOM Unit Working Paper ; No. 17-025 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 1, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2847084 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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