Effects beyond click-through : incidental exposure to web advertising
Year of publication: |
2009
|
---|---|
Authors: | Yoo, Chan Yun |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 15.2009, 4, p. 227-246
|
Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Experiment |
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