The drivers and consequences of ad blocking : a self-filtering mechanism that increases ad effectiveness
Evert de Haan
| Year of publication: |
2024
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|---|---|
| Authors: | Haan, Evert de |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 59.2024, 1, p. 59-75
|
| Subject: | ad blocking | experiment | unaided brand mentioning | mouse tracking | online advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Experiment | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968231180500 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014583040