Effects of congruence between individuals' and hotel commercials' construal levels on purchase intentions
Merve Dogan and Bayram Zafer Erdogan
| Year of publication: |
2020
|
|---|---|
| Authors: | Dogan, Merve ; Erdogan, Bayram Zafer |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 29.2020, 8, p. 987-1007
|
| Subject: | advertising | congruence | Construal level | purchase intention | tourist decision making | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Urlaubsverhalten | Holiday behaviour | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2020.1759172 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012384385