The effect of corporate reputations on customer perceptions and cross-buying intentions
Shih-ping Jeng
| Year of publication: |
2011
|
|---|---|
| Authors: | Jeng, Shih-ping |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 31.2011, 5/6, p. 851-862
|
| Subject: | Firmenimage | Corporate reputation | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Lebensversicherung | Life insurance | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009127002