Effects of disclosing discount code commissions on perceived influencer sincerity and attitude toward discount code use
Year of publication: |
2023
|
---|---|
Authors: | Lee, Mira ; Park, Taehee |
Published in: |
Asia marketing journal. - [Seoul] : Korean Marketing Association, ISSN 2765-6500, ZDB-ID 3119030-3. - Vol. 25.2023, 1, Art.-No. 4, p. 26-36
|
Subject: | Influencer discount codes | Disclosure effect | Influencer marketing | Perceived sincerity |
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