Smile or pity? : examine the impact of emoticon valence on customer satisfaction and purchase intention
Ruijing Ma, Weisha Wang
| Year of publication: |
2021
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| Authors: | Ma, Ruijing ; Wang, Weisha |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 134.2021, p. 443-456
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| Subject: | Emoticons | Willingness to forgive | Perceived sincerity | Relationship norms | Customer satisfaction | Purchase intention | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Dienstleistungsqualität | Service quality | Zahlungsbereitschaftsanalyse | Willingness to pay | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.05.057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012643825