Effects of displaying social enterprise certification information on consumers' product evaluations and purchase intentions
Gyu-Hyeon Choi and Junyong Kim
| Year of publication: |
March 2016
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|---|---|
| Authors: | Choi, Gyu-Hyeon ; Kim, Junyong |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 26.2016, 2, p. 185-197
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| Subject: | Social enterprise | certification effect | balance theory | halo effect | meaning transfer theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/21639159.2016.1143154 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011572135