Effects of exit barriers on word of mouth activities
Year of publication: |
2017
|
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Authors: | Pollack, Birgit Leisen |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 6, p. 512-526
|
Subject: | Word of mouth | Dissatisfaction | Exit barrier | Virales Marketing | Viral marketing | Marktaustritt | Market exit | Konsumentenverhalten | Consumer behaviour |
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