Effects of inertia and switching costs on customer retention : a study of budget hotels in China
Year of publication: |
2023
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Authors: | Li, Zhiyong ; Long, Mang ; Huang, Songshan ; Duan, Zhaohan ; Hu, Yingli ; Cui, Rui |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 3, p. 1030-1050
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Subject: | Budget hotel | Consumer inertia | Customer retention | Mediating effect | Switching costs | Wechselverhalten | Switching behaviour | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | China |
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