The role of procedural, financial and relational switching costs in the Chinese online hotel booking market : antecedents and consequences
Weizhao Huang, Jingna Wang, Jinbo Jiang, Jinwen Tang
| Year of publication: |
2021
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|---|---|
| Authors: | Huang, Weizhao ; Wang, Jingna ; Jiang, Jinbo ; Tang, Jinwen |
| Published in: |
Information technology & tourism. - New York, NY [u.a.] : Cognizant Communication, ISSN 1943-4294, ZDB-ID 2099258-0. - Vol. 23.2021, 3, p. 439-470
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| Subject: | Switching costs | Online hotel booking | Market characteristics | Provider heterogeneity | Extent of modification | Alternative experience | Customer retention | Wechselverhalten | Switching behaviour | Hotellerie | Hotel industry | China | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40558-021-00202-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012616999